Keeping up with the latest news is hugely important in PR. Here we keep you abreast with all the biggest news of the week.

A free school meals for all system is being trialled in Lincolnshire after a child's Smartie sandwich prompted calls for an overhaul in pupils' diets.

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He ruined their wedding day last August by sending an explicit picture of his wife-to-be to an ex-girlfriend. But Jessie Wallace's ex-fiancé, Vince Morse, is convinced he can win her back and has revealed the former couple have started up a dialogue.

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Some parts of the UK have had a downpour of snow over the last week but many places haven't seen hide nor hair of the white monster the weathermen predicted.

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Russell T Davies, the famous Dr Who writer, claimed this weekend that the creators of classic children's shows have been marginalised and fears the whole genre is endangered.

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MEN - It is the man, not the woman, who is most likely to be the first to say 'I love you' in a blossoming romance, according to research. Who says romance is dead?

Pinterest, a two-year-old social bookmarking site that lets users collect and share things they like on the web, is driving increasingly significant amounts of traffic to retailers’ websites.

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With great power comes great responsibility. For Dublin student Eoin McKeogh, unjustly accused of dodging a €50 taxi fare, the internet destroyed his reputation in seconds.

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A UK resident has scooped a rollover jackpot of £40.6 million on the lottery, to become the seventh-biggest UK lottery winner.

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When do people first become middle-aged? 45? 55? 60? Ask people nearing or well into middle age and most will likely deny that they are a member of the middle aged clan.

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We all have them, whether for email, Facebook, or online banking. And we're all worried that they may get pinched by thieves looking to empty our inboxes and hack into our bank accounts.

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HELEN SKELTON - Blue Peter presenter Helen Skelton has completed her gruelling 500 mile expedition across Antarctica for Sport Relief. The 28-year-old arrived at the South Pole at 10.40pm Saturday night British time. During her 18-day adventure, she became the first person to use a bike as part of an expedition to the Pole. Congratulations Helen.

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Facebook is adding a series of new applications to let users share such things as photos, travel or fashion.

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Pictures of the wreckage of Italian cruise ship, the Costa Concordia, have filled this weekend's papers.

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A floating orchestra will be a central feature among the highlights of June's celebrations to mark the Queen's 60 years on the throne.

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Wine drinking, especially at home, is at an all-time high in the UK, according to some experts.

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Fifty years ago, American illustrator Mitchell Hooks sketched out the beginnings of what would become the most iconic and recognisable film posters in the world, when he designed the one for the first James Bond movie, Dr No.

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HEAVY RUBBISH FINES BINNED - Local authorities will no longer by able to fine households for making 'innocent mistakes' when putting out their rubbish bins for collection under proposals by the Government. At last, some common sense.

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Google has announced the official launch of Search Plus Your World, which will automatically push results from Google+ up the search rankings.

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A British Airways passenger jet had to make an emergency landing as both pilots 'passed out' at the controls after taking off from Heathrow. It's exactly this kind of story that makes nervous fliers even more nervous.

Sociologist Eric Anderson says that monogamy is socially-constructed incarceration.

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Average price of fuel on UK forecourts hit 141p a litre over the weekend due to instability in the Persian Gulf. It's the talk of the media this week too.

Growing numbers of pensioners - now being dubbed the Wearies -  will be forced to take part-time and consultancy work into their 70s because they cannot afford to retire, a think tank has warned.

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BLUE IVY CARTER - Celebrity friends have taken to Twitter to congratulate Beyonce Knowles and Jay-Z on the birth of their daughter after the couple confirmed their new baby girl's arrival and her name, Blue Ivy Carter.

London is set to get Europe's largest free WiFi zone, the project which has been undertaken by O2 aims to be up and running by March. Residents and visitors of Westminster and Kensington will all gain free WiFi, enabling them to share updates and pictures from London 2012 Olympics

A quarter of the population is officially obese, according to a new report. Maybe we should ask the nation what they think about their body-weight, post Christmas.

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The Kindle eReader has been one of the big successes of Christmas 2011 but new research suggests that as many as one in five books read on every Kindle is now pirated.

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It is traditional for expert pundits to make predictions at the start of a new year - so why don't we do it first?

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If you believe showbiz insiders, British comedian and actor Russell Brand's marriage to pop star Katy Perry reportedly fell apart because he was desperate to become a father while Katie just isn't ready and wants to concentrate on her career.

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ALESHA DIXON - Alesha Dixon has quit the judging panel of Strictly Come Dancing. The pop star, who controversially replaced choreographer Arlene Phillips in 2009, is leaving after three series on the BBC show.

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Google, the world’s most popular search engine, is starting to introduce new changes to its homepage.

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