Keeping up with the latest news is hugely important in PR. Here we keep you abreast with all the biggest news of the week.

Experts have warned of the ‘death of History’ after shocking figures revealed the subject is becoming virtually extinct in some areas of the country.

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He relied heavily on social media to get him elected in 2008. But Barack Obama has admitted he has banned his daughters from using Facebook – because he doesn’t want ‘strangers knowing our business’.

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The Mayans believe it will be the end of days in 2012. While that may seem somewhat unlikely, the current winter of discontent may well spill over into the New Year.

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Deputy PM Nick Clegg may have mocked David Cameron's old-fashioned vision of marriage and society as a return to a '1950s view' but is that all bad?

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HARRY JUDD - The McFly star and newly crowned Strictly Come Dancing champion Harry Judd plans to pop the question to girlfriend Izzy Johnston as she is "The One". Aww, golden feet and a golden heart. Props Harry.

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Twitter topped an annual list of most-buzzed about social networks, edging ahead of LinkedIn and 2010's most-buzzed network YouTube.

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A senior Government adviser has urged parents to spend less on Christmas presents for their children this year so they can make ends meet in recession-hit Britain.

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Desperate Scousewives star Chloe Cummings looks set to rival her famous relative.

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Trish Corcoran was so desperate to give birth to a daughter that she has endured ten miscarriages and given birth to her four sons before her daughter Evie was born.

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It seems, according to very early straw polls, that Britain largely agrees with David Cameron standing up to France and Germany and refusing to cave in to new financial demands being made from the European Union.

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LITTLE MIX - The X Factor girl group are the hottest new prospect in British pop music right now. World at their feet? Well, the UK certainly is. A bright future awaits - at least until next year's X Factor gets underway.

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Twitter has redesigned its micro-blogging service giving companies a greater presence on its network.

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Manchester City have been drawn to play Manchester United in the 3rd Round of the F.A. Cup on the weekend of January 7 & 8.

Snow hit parts of Cumbria and elsewhere in the most northerly parts of England yesterday. And, according to the weather experts, we could all experience a little of the white stuff this week.

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There was a huge celebrity welcome for giant pandas Tian Tian and Yang Guang, on 10-year loan from China for genetics and cognition research when they touched down in Edinburgh this weekend.

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We all do it, occasionally, don't we? Some experts say it is even good for us to swear when we need to let off steam.

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DOUGIE POYNTER - McFly bassist Dougie Poynter was crowned King Of The Jungle in this year's 'I'm A Celebrity....' TV show. The Only Way Is Essex's Mark Wright was a gracious runner-up. Well done Dougie.

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Is Apple’s vice like grip on the smart phone market slipping? On Friday evening a court in the US rejected Apple’s bid to have the Samsung Galaxy’s sales figures suppressed.