Keeping up with the latest news is hugely important in PR. Here we keep you abreast with all the biggest news of the week.

We bang on incessantly about gaining the perfect beach body for the annual summer holiday but, honestly, really, how much effort do we Brits put in?

A few weeks just before we go? Probably, for most of us. Great national survey potential for a story about Fit Britain.

The ultra iconic girls night out is a delight for those involved, isn't it?

Does the warmth of summer make it easier for us to flirt, fall in love and enjoy romance?

David Beckham did it last week at the end of his final professional game, Gazza was notorious for it too.

HOT

CRONUTS - They are a cross between croissants and doughnuts and they're already causing something of a stir Stateside. They're just landing in the UK too. Prepare for the big pastry revolution - it's not going to be easy on the waistline.

Google announces music subscription service to rival services like  Pandora, Spotify and Rdio called 'Google Play All Access'