This way to Brazen World

Posts Tagged ‘Public Relations consultancy’

AS AVATAR FAILS TO WIN AN OSCAR, HAS THE 3-D BACKLASH STARTED ALREADY?

Monday, March 8th, 2010

SO, politics, political correctness and the Pentagon, predictably, won the Best Film Oscar.

But, the small issue of tub-thumping, pro-American, low-budget war-film directed by a woman (David) beats huge-budget 3-D box office smash (Goliath) aside, does the failure of James Cameron’s Avatar to get the top Academy Award gong say as much about our reluctance to embrace new 3-D technology?

Clearly.

Backlashes only start when people believe they are being backed into a corner and their choice is being eroded or limited.

And right now we’re being force-fed 3-D from every technological corner. So, the predictable but understandable backlash has already started.

Not only are all the world’s TV manufacturers telling us that we’ll all be wearing dodgy-looking Blues Brothers-type spectacles and watching everything in 3-D by Christmas but Hollywood studios are also firmly astride the 3-D bandwagon, practically making us feel like imbecilic technophobes if we don’t subscribe to the revolution.

Now Sky TV is about to launch its own 3-D service too. It’s about as close to ‘being there’ as you can possibly be, allegedly. And for that reason, we have to have it. ‘We’ have no choice in this you understand – it’s coming and we’re having it, whether we want it or not.

Dear Lord, whatever happened to our trust in ‘suspended disbelief’ – the cornerstone upon which all good fiction was built?

As a colleague pointed out to me this morning, back in the day Will Shakespeare dressed men as women and enjoyed some of the best theatre critiques ever. Audiences were asked to suspend their disbelief and to concentrate on the story, the sub-plot and poetry of hugely engaging theatre.

The same was true in the early days of cinema and TV. Quality of script and acting was always more important than the so-called ‘reality’ of the piece.

While I gladly admit to loving my HDTV and the visual feast it delivers, it doesn’t mean I’ll watch any old crap just because it looks pretty. Band of Brothers is only so bloody good in Blu Ray High definition because it’s so bloody good – period. Laurel and Hardy will be no more engaging in 3-D than in standard 2-D.

I firmly believe a brilliantly-scripted movie, well-acted, expertly produced, with attention to historical detail and character will massively benefit from the advances technology brings, including 3-D.

But if it’s a dog, it is still going to be a dog whether it’s got all the latest hi-tech bells and whistles or not.

And that’s the point. The danger of new technology is that there is always a risk of undermining the fundamental quality of a piece and trying to mask that deletion with new-fangled shiny bells and whistles.

Let’s hope 3-D opens the door to new qualities and doesn’t close the door on traditional ones.

Are you listening James Cameron?

By Adam Moss, Brazen News Editor

Digg It! Add to Del.cio.us RSS Feed

THE ‘REAL’ FACTOR

Friday, March 5th, 2010

‘I Had A Sex-change Without Telling My Wife’, ‘I Breast Feed My Cat’, ‘I Ran Over My Fiancé’, just some of the extraordinary stories from very ordinary people told in Channel 4’s latest ‘Cutting Edge’ installment – ‘My Daughter Grew Another Head And Other True Life Stories’.

Intrigued to see the actual people behind these quite ridiculous headlines, I switched on last night, expecting to watch a bunch of money hungry ‘odd-balls’ but instead found myself empathising with a host of working class folk who just wanted people to hear their story. Many wanted to reveal the truth behind gossip whilst others wanted to help those in similar situations.

In contrast, the journalists interviewed fully lived up to the ‘real-life’ media stereotypes, hungry for drama, eager to find tragedy and humiliation with stories shocking enough to make the front cover and secure those big bucks, thick skinned to say the least. One ex true-life journalist actually admitted to leaving the industry when her conscience caught up with her.

Stalking the streets of the UK for ‘womb tremblers’ or stories of ‘trial and tragedy’ these reporters were there to ‘re-create’ tales to fascinate and intrigue, often with a complete ignorance for the case studies’ feelings. One of the more emotional moments was when Rachel (I Had A Sex Change Without Telling My Wife) read the interpretation of her story in Full House. Desperate to show the complexities of her journey to become a woman, she was devastated with how her tale was twisted into a freak feature.

The documentary didn’t dispel my thoughts on how sometimes the vulnerable and often gullible were taken advantage of to make a good story but did demonstrate how the growing culture of ‘reality’ stars was just as big in print as it is on TV. And with a thriving industry of nine million readers a week, websites for people to upload their own ‘true life’ stories to and publicists for normal people with interesting stories, the phenomenon appears set to get bigger.

Would I sell my story if something bizarre happened to me? God no. Will I continue to read these tales of horror and tragedy with the same fascination? Of course. I might not necessarily believe everything written down but I’m paying for the magazine to be entertained at the end of the day.

By Heather Kenny, Brazen Account Executive

Digg It! Add to Del.cio.us RSS Feed

10 BILLION TWEETS MEANS TWITTER ISN’T SO ‘MICRO’ ANY MORE

Friday, March 5th, 2010

Twitter has sailed passed the 10 billion tweet mark this week – just 16 months after it notched one billion postings.

It’s a remarkable achievement, and testament to just how increasingly popular the ‘micro’-blogging site has become.

I’m hoping the 10 billionth tweet will have been something witty and mischievous – something from the ever-so-droll and poetic palette of Twitter-fiend Stephen Fry perhaps. But I suspect it will, in reality, be a mundane comment on the state of a personal hairstyle choice courtesy of an executive from an anonymous Ad agency in Southampton.

Virgin Media Business notes that despite 57 of the FTSE 100 signing up to Twitter, almost three-quarters (72 per cent) have not used their account to respond to customer enquiries or comments made about the company.

What a missed opportunity for all involved.

Twitter is about conversations – from the hairstyles of Southampton advertising executives to the latest business trends and all in between.

People who don’t listen and talk don’t learn and, most crucially, don’t get talked about.

Engagement is a proven spring-board to digital success. If you don’t engage (chat, converse, provoke) you’ve already removed the first rung on the ladder to a potentially glittering future. Digital or otherwise.

Expect Twitter to notch its 20 Billionth tweet by mid-summer this year. It’s already a fast-paced future-proof bandwagon which is steam-rolling all before it.

Just one-word to the wise. If you don’t jump on the bandwagon now you’re vulnerable to being rundown by the juggernaut instead.

As some telecommunications wag once said “It’s good to talk”. It may be worth adding ‘The mute won’t inherit the earth’ to that slogan.

By Adam Moss, Brazen News Editor

Digg It! Add to Del.cio.us RSS Feed

AMERICA TURNS ITS BACK ON PRINT MEDIA - HOW LONG TILL THE UK FOLLOWS AND GETS MOST OF ITS NEWS ONLINE?

Monday, March 1st, 2010

Online news has become more popular than reading newspapers in America, according to a new study.

Only TV news broadcasts are more popular than online news sites among news ‘grazers’ now, the acclaimed Pew Research Center has claimed.

“News awareness is becoming an anytime, anywhere, any device activity for those who want to stay informed,” it said.
It has been coming for some time though hasn’t it?

And not just in the USA, where online news is officially now more popular than news in the traditional printed media.

The writing is not just on the wall for traditional newspapers these days, it is also on the internet – or it should be if it wants to get the biggest possible audience.

Newspapers in both the US and the UK have been going through a few years of well-documented financial difficulties, leading many to close, others to be sold off and many to examine charging for their news online.

It is news aggregators like Google News and AOL which are the most commonly used, along with the BBC website in the UK and the CNN version in the USA.

In th American poll 61% said they got their news online on a typical day, compared with 78% from local news channels and 71% from a national TV network such as NBC or cable channels such as CNN or Fox News.

Fifty-four per cent said they listened to radio news programmes at home or in the car.

More than nine out of 10 people in America use more than one method to get news, and 57% consult between two and five websites as part of their news gathering, the survey found.

Is it any surprise with so many different, easily accessible and, for the moment, free of charge news websites out there that traditional print media is crumbling?

The big question for us is how long will it take for the UK to follow suit?

If our record of following the American lead on pretty much everything else is any measure we should be looking at online news ‘outnewsing’ print media by the end of this year or early in 2011.

And while 2012 might not bring us the Mayan prophecy of doom and apocalypse it could well spell the end of days in the UK for newspapers as we know them.

The routine of Sunday papers and coffee at the breakfast table aside, with the coming of the iPad, a host of other fun-sized PC Tablets and the depleted public ‘trust’ in the stability of established print media, it is now very much a question of ‘when’ not ‘if’ any more.

By Adam Moss, Brazen News Editor

Digg It! Add to Del.cio.us RSS Feed

iTUNES – MORE SWAY THAN ANY GOVERNMENT

Friday, February 26th, 2010

The 10 billionth song has been downloaded from Apple iTunes, just seven years after it launched.

The iTunes Music Store has dominated the music download industry ever since its launch in 2003, largely because of the huge ‘must-have’ factor of Apple’s iPods.

The current Labour government would kill for those kind of popularity figures right now wouldn’t it?

Lets put Apple’s achievement in perspective shall we?

Before iTunes we all bought CDs and the music industry was on the slippery slope of the kind of decline that’d make downhill skiers do a double-take.

We’d stopped buying ‘singles’, largely because they were costing the best part of £4 and, the A-side (remember those?) apart, were filled with, err, fillers. They were just not worth the layout.

Then, in 2003, along comes Mr Jobs and crew. Tells us we don’t even need to go to a shop to by our favourite music and, moreover, we don’t have to buy CD singles or albums to get the tracks we want – we can now buy them individually, saving us money.

Simple. Genius.

There are many imitators these days. And, undoubtedly, cheaper options than iTunes. But has anything else done more to change the way we buy music? Or more to shore up the crumbling music industry.

Absolutely not.

iTunes detractors are also commonplace these days. They’re like conspiracy theorists who believe that all US presidents actually head up an international secret society made up of the world’s richest 2% and are pledged to turning all civilians into slaves. They don’t trust anyone or anything that is so popular it influences the decision-making process.

iTunes, undoubtedly, is one of those behemoths.

It has influence in spades. Once upon a time the HMV Singles chart was the only real indicator of what was and wasn’t ‘popular’ – some 80% of all UK singles were bought at HMV.

No more. These days many teenagers haven’t ever bought a ‘record’ from a shop. They download them to their mobile phones or PCs. They wouldn’t know a bargain bin if it walked up and spewed a £2.99 copy of Steve Brookstein’s album in their face.

And the music retail business is much the healthier for it.

People compile iTunes playlists in 2010, they don’t buy albums anymore.

And, as a result, gone are the days when artists could get away with putting two or three decent songs on a 14-track album and filling the space with guff.

Thank you Apple, for that a least.

Now Mr Jobs, please aim your next revolution at TV.

By Adam Moss, Brazen News Editor

Digg It! Add to Del.cio.us RSS Feed

#BRAZENQT FLASHBACK - GORKANA TWINTERVIEW

Friday, February 26th, 2010

If you missed Brazen PR’s Twinterview with media specialists Gorkana, read the entire transcript here.

citizenofbrazen @Gorkana Hi Celina, welcome to the Brazen Twinterview - it’s not as scary as it may sound. Honest. #brazenqt

gorkana @citizenofbrazen Feeling honoured that you think Gorkana is in the same league as Kai Wayne Rooney #brazenqt

citizenofbrazen @Gorkana Kai is certainly a media favourite but then Gorkana will know much more about the media game, I believe. #brazenqt

gorkana @citizenofbrazen We like to think we’re pretty plugged in - our mission is to bring PRs and journos closer together to help…#brazenqt

gorkana @citizenofbrazen…both communities save time and hopefully more efficient in this crazy time pressured world. #brazenqt

citizenofbrazen @Gorkana As media middlemen how does Gorkana work to bridge the divide between what journos want and PR agencies have to offer? #brazenqt

gorkana @citizenofbrazen We work with journos by helping them find story content via our media requests and we also provide a snapshot…#brazenqt

gorkana @citizenofbrazen …of what they write on, how they like to be approached and the best time for PRs to make contact. We also…#brazenqt

gorkana @citizenofbrazen …invest in regular breakfast briefings to bring senior journos to the PRs masses. #brazenqt

citizenofbrazen @Gorkana Some PRs use scattergun approach when issuing press releases, is there a way journos can exempt themselves from lists #brazenqt

gorkana @citizenofbrazen Not at the moment but it’s something we want to address. We’re keen to hear from journos about how…#brazenqt

gorkana @citizenofbrazen …they would like us to work with them. Basically we’re all ears and keen to engage…#brazenqt

citizenofbrazen @Gorkana That scattergun approach has been rightly criticised but don’t Gorkana bear some responsibility too? #brazenqt

gorkana @citizenofbrazen Yes which is why we’re keen to get it right. Equally important is the broader question of PR training. #brazenqt

citizenofbrazen @Gorkana Fair point. Social Media - its the future. What is Gorkana doing to give PRs new and relevant Social Media solutions? #brazenqt

gorkana @citizenofbrazen Glad you asked! We’re working on a really exciting social media offer at the moment. Can’t say too much yet but…#brazenqt

gorkana @citizenofbrazen …watch this space (don’t you hate it when people say that?). More news soon on that and a…#brazenqt

gorkana @citizenofbrazen …social media breakfast we’re also planning - all very exciting. #brazenqt

citizenofbrazen @Gorkana Social Media Breakfast? Hmm, a kind of Twitter on toast then? #Brazenqt

gorkana @citizenofbrazen Put it this way - it’ll be pretty tasty. #brazenqt

citizenofbrazen @Gorkana Has the digital media revolution affected the way Gorkana works and how do you see that changing in the next five years? #brazenqt

gorkana @citizenofbrazen No doubt. Our social media offer will be a whole new way of operating. More change to come and we’re ready…#brazenqt

gorkana @citizenofbrazen …for it. We’re an online biz so can respond quickly to market changes. Bring it on we say. #brazenqt

citizenofbrazen @Gorkana Isn’t everyone an online biz these days? How has it changed the way you work and what makes you “ready”? #brazenqt

gorkana @citizenofbrazen Not like Gorkana - our ‘products’ are all online. We have a social media outreach programme , we have tailored…#brazenqt

gorkana @citizenofbrazen …our breakfasts so they have a digi element , we’ve got a Twitterati section in the alerts and we list ..#brazenqt

gorkana @citizenofbrazen …twitter handles on journo pages - just a few to the things we’re doing. We’re also constantly talking to….#brazenqt

gorkana @citizenofbrazen …our clients to find out what they want. #brazenqt

citizenofbrazen @Gorkana Thank you Celina. Here’s hoping you serve poached egg with your social media breakfasts. #Brazenqt

gorkana @citizenofbrazen A pleasure citizenofbrazen - it has been a lot of fun! See you ’round…#brazenqt

Digg It! Add to Del.cio.us RSS Feed

CINDERELLA DEFEATS THE PANTO VILLAIN AND ENSURES BRAND CHERYL A WINDFALL IN 2010

Wednesday, February 24th, 2010

She’s long been painted as the cuckolded golden girl trying desperately to give her errant, morally-empty celebrity footballing man a second chance.

But this morning, as she rose from her princess-pink bed a new, Ashley-less single woman, Cheryl Cole can console herself in the knowledge that Brand Cheryl is about to hit stratospheric heights.

The agony caused by the collapse of her marriage should, by the time summer arrives and, in true panto style, be well and truly behind her.

She was already, as a result of her roles in Girls Aloud and X Factor, the nation’s golden girl. A position only strengthened by the fact she stood by her man when details of his ‘away days’ were splashed unceremoniously across the front pages of the Sunday tabloids last year.

No-one, Ashley Cole aside, would have anything but sympathy for her today as her management announced that, as more revelations of Ashley’s meanderings made headlines, she had simply had enough and dumped the love-rat where he belongs – in the gutter.

Ashley is, reportedly, distraught. Bless him.

Cheryl, meanwhile, maintains the moral high-ground, has the nation’s sympathies, and can discretely smirk to herself in the knowledge that she’s just given her personal brand the biggest fillip possible before, as expected, she tries to break America.

It’s a good job we have short memories. For back in January 2003, the nation’s sweetheart was very much the bad girl.

Our Chezza was involved in an altercation with nightclub toilet attendant, Sophie Amogbokpa, in Guildford and found guilty of assault occasioning actual bodily harm. The judge sentenced her to 120 hours community service and ordered her to pay her victim £500 in compensation, as well as £3,000 prosecution costs.

Not exactly behaviour befitting the nation’s sweetheart was it?

But today, Simon Cowell, will undoubtedly agree she’s done more to increase awareness of her brand in the last two days than any number of interviews as ‘Cowell’s new girl’ with the American press corps could have achieved.

Expect romantic links with a variety of young chiseled American celebrity males – just to keep us all on the edge of our ‘is she falling in love again?’ seats and to cement her position as one-to-watch for the American media.

The last Geordie girl to do this well was Heather Mills. Fortunately for Cheryl, she’s not dating a national treasure in the mould of Paul McCartney, or we may be giving her a harder time over her marriage fall-out.

But, while we all pour our sympathies and pound coins into Cheryl’s significantly growing well, we’d also do well to put this whole matter into some kind of real-world perspective.

Cheryl already knew that Ashley Cole was a lying, cheating womanizer. She waited till her star was brightest and the entire nation was on tenterhooks before finally dumping him.

Thus ensuring maximum publicity, potential financial reward and the placing of a glimmering moral halo permanently above her head just before she sets off to tackle the notoriously puritanical United States.

Is it just me or does this smack as much of business decision as matter of the heart?

By Adam Moss, Brazen News Editor

Digg It! Add to Del.cio.us RSS Feed

GORKANA TO REVEAL ALL ITS SECRETS ON TWITTER, WELL…SOME OF THEM!

Wednesday, February 24th, 2010

Gorkana, the media database used by the majority of self-respecting PRs, is set to break cover and - for the first time – allow us a glimpse inside their world of media relations.

Gorkana director Celina Maguire will today (Wednesday February 24 – 2.30pm) be interviewed by Brazen PR’s news editor Adam Moss live on Twitter.

It’s the fourth ‘Twinterview’ conducted by Manchester-based Brazen, previously uncovering gems from Kai Wayne Rooney, the spoof Twitter spawn of Wayne and Coleen, Manchester Confidential’s Gordo, and exiled media commentator (and How-Do columnist) Tony Murray.

With the recent controversy surrounding the defrosting of relations between journalists and PR agencies has there ever been a better time to talk to the man, or woman, in the middle of the crossfire?

Celina will be talking about the methods Gorkana employs to try and keep both sides of the media happy, and working together.

And she’ll be talking about how that role is likely to change as the triumphant march of the digital revolution cuts a swathe through the traditional media ranks as deep as the abyss.

Tune in live on Twitter this Wednesday 24 February at 2.30pm by following #brazenqt. Or you can follow Adam Moss via @CitizenofBrazen or Celina from @celinamary50.

Digg It! Add to Del.cio.us RSS Feed

SO WHO IS THE BULLY?

Monday, February 22nd, 2010

Never mind Gordon Brown’s alleged dodgy people management skills, have the words ‘pot’, ‘kettle’ and ‘black’ ever been more accurate than when levelled at Bullying Helpline chief Christine Pratt this week?

I think not.

An Anti-Bullying Helpline chief who jumps on the Get-Gordon bandwagon and reveals ‘confidential’ information that employees of the PM’s office have been in contact over his management style.

Isn’t that kind of act what we civilised oh-so-politically-correct 21st Century types loosely describe as, well, bullying?

And we’re not the only ones who think it, it seems.

One of the patrons of the very same anti-bullying helpline at the centre of the row over Gordon Brown’s alleged mistreatment of junior staff has quit today amid a counter-attack launched by No 10.

Professor Cary Cooper said he could no longer remain as patron after Christine Pratt accused Downing Street of failing to take the issue of bullying seriously, citing “three or four” calls to the helpline.

“She did not reveal any names, but that is irrelevant. She is revealing the employer, which is No 10. I just think that is wholly wrong and inappropriate. You don’t do that. I can no longer be a patron,” said Professor Cooper.

It certainly seems like the unfortunately-named Ms Pratt has kicked up the kind of political storm she’d do well to avoid, assuming her anti-bullying helpline is non-political of course.

Right now it seems that she’s been wheeled out to give Gordon a good kicking while he’s down.

Either that, or her professionalism and timing are seriously in question today.

Either way. If Ms Pratt wants to play politics with the big boys then surely she should live and die by the same political sword. And, in true party politics style, I guess now might be a good time to resign.

Whether Gordon Brown’s management style can be considered bullying or not is, thanks to Ms Pratt, now not the issue.

But, if it were, I’d say if Gordon Brown feels the need to kick and scream at a few pampered civil servants in order to turn this country’s fortunes around then all power to him.

By Adam Moss, Brazen News Editor

Digg It! Add to Del.cio.us RSS Feed

SIR NICK ILLUSTRATES JUST WHY MPS REALLY ARE A DIFFERENT SPECIES

Friday, February 19th, 2010

I’ve been privy to some pretty offensive outbursts over the years but the tirade against standard class rail passengers by Cheshire Tory MP Sir Nicholas Winterton really does take the trophy as the most outrageous ever.

The Macclesfield MP has sparked fury by refusing to travel with ‘different type of people’ in railway standard class.
Unbelievable.

In a magazine interview, followed by more comments in a radio appearance, the 71-year-old branded Brits who can’t afford first-class train tickets “a totally different type of people”.

And he erupted in fury over plans to make him sit in standard class with the voters who pay his wages and said he didn’t want ordinary people and their children to disturb him on the train while he was trying to do ‘important’ work.

Sir Nicholas, who went to posh Rugby School and is a member of London’s exclusive Cavalry and Guards Club said: “They have a different outlook on life.

“There are lots of children, there is noise, there is activity. I like to have peace and quiet when I travel on the train because I am working and I want to concentrate.”

“Majors in the Army travel first class.”

Someone clearly needs to point out that army majors also put their lives on the line for the flag – a country mile away from the typical activities of Sir Nick who, with his wife Ann, claimed more than £80,000 in rent expenses for a London flat even though it was owned by a trust controlled by their children.

Told that the public wanted cuts in MPs’ travel costs, he added: “I’m sorry, the public are wrong. It’s for Parliament to decide, not the public.”

Actually Sir Nick, I think you’ll find that you are a public servant, paid to represent the views of the great unwashed. If your constituents wants cuts in MPs travel costs it is your DUTY to push that reform through.

Those of us who proudly fall into the lowly standard-class-railway-riding-public category may, indeed, be wrong occasionally but at least we are not out-to-lunch, deluded spongers.

By Adam Moss, Brazen News Editor

Digg It! Add to Del.cio.us RSS Feed