This way to Brazen World

Posts Tagged ‘Social Media’

HOW SOCIABLE IS SOCIAL MEDIA?

Sunday, February 7th, 2010

Victoria is… starting to think in Facebook statuses.

Seriously, I actually have a ‘status dialogue’ going in my head as I walk to Brazen every morning.

Diagnosis? Socialmediaitis.

Yes, the personality disorder of the noughties and teenies. A disease that prevents the afflicted from putting down their iPhone, BlackBerry or Nexus Social for a second for fear of missing some crucial tweet or status update.

Social media sites have been around for years and continue to grow at an astonishing rate. This means ta-ra tangible RSVPs. RIP Dear John letters. Now we click ‘Not attending’ on Facebook and change our ‘relationship status’ to single if we’re fed up of our current beau (or belle). They’ll soon get the message. And if they don’t, a gentle de-friend will do the trick.

No wonder we are addicted. Social media is a marvelous mask to hide us from awkward social situations.

Of course it is much more than that too - an amazing platform for sharing information, a great way to communicate and, importantly to me, a great PR tool. It pushes us to break down our creative barriers and provides us with new channels to reach target audiences.

But, our beloved digital natives should beware: talking will never go out of fashion and is great for relationship building. And you never know, you might need it for a job interview one day, providing the twinterview doesn’t progress that far. And maybe you’ll get married, that’s more than clicking ‘married’ on Facebook… it’s an actual thing.

Victoria is… wondering how to cut my blog down to 140 characters so I can tweet it. #theend

By Victoria Barker, Senior Account Director

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TWITTER ANNOUNCES CORPORATE CHARGES

Thursday, March 26th, 2009

Twitter today unveiled its plans to start charging corporates for sending tweets to its followers. The move has been on the cards for a little while now and Biz Stone, co-founder of Twitter explained:

“We think there will be opportunities to provide services to commercial entities that help them get even more value out of Twitter. If these services are valuable to companies, we think they may want to pay for them,”

With the massive upsurge in popularity of Twitter in recent weeks, (1,382% increase YOY in February according to Nielsen Online, although exact figures of users vary with little official information out there – possibly 5m, worldwide?) it’s no wonder Twitter wants to cash in as there’s potentially a large fortune to be made.

Actually the truth may be even simpler. Having recently refinanced there will undoubtedly be a pressing need to show a significant return to investors.

However, there are some pressing questions that need to be answered before the new charge can be judged to be a success or not;
How will the Twitter community respond?
Will there be a backlash?
Will brands and marketers be prepared to pay?
How will the cost of acquisition and cost of sale compare to other channels?
Will it devalue the overall user experience having sponsored areas?

Will Twitter be successful in its latest move or will it backtrack like Facebook ? What do you think?

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By Rick Guttridge, Associate Group Director

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