Brazen Babble

HE’S not yet a week old but he’s already an internet sensation – now Kai Wayne is to give his first live ‘Twinterview’ to Manchester’s Brazen PR, live on Twitter.

It’s pretty clear, with only the briefest glance at his Twitter profile photo – a tiny Shrek figure in a nappy – that this isn’t a Rooney-sanctioned Twitter page but, so engaging and downright hilarious are the tweets, it already (after just two days) has 200-plus followers.

At this stage there is no clue who the real author may be – that’s a whole other Twitter debate yet to be acted out – but, whoever the pen-meister behind the page, he’s a comic genius.

He’s already applied for a job at Brazen PR via Twitter – and demanded a company buggy, a Burberry expense account and vouchers for subway to boot!

Now, in his first interview, Kai Wayne tells it like it is – in his own inimitable style.

So what can we expect from the Twinterview?

Well, try a few of these Kai Wayne witticisms on for size……..

“Blimey! Just reading mummy’s copy of ‘Hello’ and learn that Fergie used to be married to Prince Andrew. Like Elton and David I suppose.”

or….

“Really pleased my surname is Rooney and not Ropractor.”

Kai vividly paints a picture of what life should be like in the Rooney household right now, with added comedy bells.

If only, when the real Kai does eventually get his own social media page, it could be as entertaining as this. It’s the best thing online by a country mile right now and is keeping the whole of Twitter entertained.

We’ll leave you with the Kai tweet that had me rolling this morning.

“Dad, why is mum called Colin? Are you like, one of those new couples?”

Class.

The questions will come from Brazen PR’s resident news guru @AdamMoss and Kai Rooney will be responding from @KaiWayne. The interview can be followed by either following both Adam and Kai, or by using the hashtag #brazenqt
We’ll be kicking off at 4.30pm today, see you there!

What a great event! The transcipt from the Twinterview

@kaiwayne Ready to go #brazenqt

#brazenqt Yes, but before we start, what’s the chances of an Action Man, some Love Hearts and a Harry Potter Monopoly. (Love Hearts for mum)

@kaiwayne freebies guaranteed. Q1 - Do you breast feed? #brazenqt

I like to call it having a bit of Billy. Have you not understood my tweets so far? I will try and simplify. #brazenqt

@kaiwayne - Already got your dad’s attitude I see. So, Team Danni or Team Cheryl? #brazenqt

I don’t want that bastard Walsh fella winning that’s for sure. Those Jedward boys are get more column inches than me. Danni 4 me #brazenqt

@kaiwayne So you like falsies then? But what’s the best thing about being a Rooney? #brazenqt

Inheriting none of the intellect, that’s a positive. Cosmetically there’s not a lot that I can do though #brazenqt p.s Say hi to Vanessa Lee

(Vanessa Lee)@KaiWayne - Hi there cute green one! #brazenqt

Hey Nessy - I know I’m only 2 days old, but I’ve got more Wonga than the whole of Widnes. Think about it #brazenqt

@kaiwayne What do you really think about your name. Kai? Sounds like a fish dunnit? #brazenqt

My mummy wanted Keanu. My daddy wanted Pie. I guess it was a compromise. Playground would have been a lonely place as Pie Rooney #brazenqt

@kaiwayne Not in Wigan it wouldn’t have! Talking of Wigan - has daddy bought your first shell suit yet? #brazenqt

Yes, it’s a soft lilac with a kumquat fleur-de-lys. Not unattractive actually. Hold on, daddy’s sniggering at the word kumquat #brazenqt

Hey Nessy - I know I’m only 2 days old, but I’ve got more Wonga than the whole of Widnes. Think about it #brazenqt

@kaiwayne - Dad’s sniggering while mum checks her Kama Sutra DVD eh? What’s your first tattoo gonna be? #brazenqt

I’m thinking “Kai Will Always Love You” - Mum’s a big Whitney fan you see. Oop just barfed. Mum, egyptian cotton towel quick. #brazenqt

Dad would you leave it, it’s the name of a fruit. Go and play on the Wii or count your cars or something #brazenqt

(Vanessa Lee) @KaiWayne Sounds good but what car has Daddy promised you? and when do you get your black amex card? #brazenqt

What car would I like? Maybe a Ford in army colours. Yeah, the Kai Khaki Ka - that sounds like what I did in my pants earlier #brazenqt

@kaiwayne So Kai, apart from stand-up, what do you want to do when you grow up? #brazenqt

I’d quite like to be picked by Bryan Robson for his national team. Then I’d be known as Thai Kai which sounds quite cool. #brazenqt

@kaiwayne Where were you conceived and what was your first word? #brazenqt

Conceived? In the car park of Manchester Uni. Wozza and Colin contemplated the Beckham idea, but I’d have been Uni Rooney. #brazenqt

@kaiwayne thanks for your time. Just one more question - which female celeb baby do you fancy? #brazenqt

Someone who is prepared to peel the onion and look what lies behind. Although mum clearly didn’t do that. How about Apple Rooney? #brazenqt

@kaiwayne She is the Apple of your Kai then I guess. Thanks for today. Catch you soon young Kai. Say hello to dad & Colin for us #brazenqt

Phew. Don’t think I made too much of an arse of myself. Could have done without dad giggling & mum saying clear the sick up yourself fatboy.

Yes dad, I’ll play Mario Kart in a minute, just give me a second. Dinner? Oh whatever, just some crab pate and a dollop of Beluga.

What a thoroughly nice interviewing man @AdamMoss is. Not like that pillock Morgan.

Brazen gets creative with Hyundai

Whether you want to call it buzz, talkability or word of mouth, PR has always been at the heart of creating conversations between brands and consumers.

But when it comes to doing this online there’s a lot of talk and not much action. Many agencies are bamboozling clients with lingo they barely understand. All manner of marketers are now offering ‘digital PR’.

Yes we all agree that in today’s social media world, brands benefit from being able to monitor and engage their audiences in ways never previously possible.

And yes, it’s clear to all that the route to positive engagement lies in listening and talking in the appropriate tone of voice, not about sell sell sell. That’s why PR consultancies are the natural choice to run a brand’s online communications.

We all get the theory. But what about the content?

Content online is king. Which brings us right back to what we bang on about constantly at Brazen. CREATIVE IDEAS. This is how brands can create real awareness and stimulate powerful consumer actions that leave a lasting legacy. Creating online campaigns as famous as offline. And how you can see (and be able to measure) the buzz surrounding your business.

So take a recent digital campaign for Brazen’s client Hyundai instance, which we’ve actually executed with the help of these nice people at PushOn. We’ve created an online campaign website 30beats.co.uk to widen the reach of the Hyundai i30 to a younger, cutting edge audience. Introduced mechanical music with a track made from sounds recorded from an i30 and shot a pop-video to seed online. It’s an open and honest online PR campaign talking direct to DJs and music producers in their forums and social media hubs encouraging them to view our video, rate the track and take up the challenge of making their own as part of a competition to win a car. Within two weeks the site has generated over 2,000 hits. And that’s just the start.

Are you sick of all the tripe being spouted about digital PR too? If you are, why don’t you book us in for a free MOT and we’ll tell you how and what you need to be doing to ride the Digital PR revolution?

By Rick Guttridge, Associate Group Director.
rick@brazenpr.com